Who We Are


Elizabeth Hedges was our amazing founder. In 2013 she founded For the Love of Alex Inc. (FLOA) after she had a scary situation with her cat, Alex. It made her realize that here must be many people who cannot afford life-saving care for their pets, and she couldn’t let that happen. With a donation from her own bank account of $80,000, she started FLOA and got to work. (The Board of Directors did eventually insist that she pay herself back in 2016—that’s who Elizabeth was—generous and kind to a fault.)

Sadly, Elizabeth passed away in February of 2018 at 60 years old. FLOA was her passion and she continued working up until her illness made it impossible. She was stunningly beautiful and a former ballerina. She worked hard, maintaining a full-time job while still doing amazing work for FLOA. The small staff at FLOA keeps her close to our hearts and thinks about her often as we fulfill her mission of helping pets in need.


Norma is a true animal lover who has taken ownership of Alex and Tyler who once belonged to Elizabeth. She received the call to help FLOA when Elizabeth was very sick and the organization looked as if it was going to dissolve. It was a FLOA Board member who called and asked for help rehoming Elizabeth’s cats as well as all help with the details of dissolving the operation. As an amazing and driven woman who comes from a background in corporate finance and strategic planning, Norma took on the responsibility of FLOA as a labor of love, when she was supposed to be enjoying her retirement. But, she hasn’t looked back. Everyone who knows her well, knows this is a perfect fit for her.

Norma and her husband have four cats – Alex, Buddy Holly, Maverick and Tyler and a rescue Bichon Frise/Poodle/Corgi? Mix named Chuck. They also have three grown children and five grandchildren. Everyone in her family is an animal rescuer and between her children she has 6 granddogs and 6 grandcats! When she’s not working at FLOA and trying to keep Alex off the computer keyboard, she can be found on a golf course, in her garden or curled up with a good book or movie. She loves to host dinner parties where she can enjoy stimulating conversations with good friends!

She has two favorite quotes:

“Great works are performed not by strength but by perseverance.” Samuel Johnson

“Great minds discuss ideas; average minds discuss events; small minds discuss people.” Eleanor Roosevelt

ABBY SHOWALTER, Program Manager

Abby joined FLOA soon after Norma took over and saw that there was a need for someone to handle social media and marketing. Abby comes from a background working in marketing for ten years. Community relations and fundraising have always been a passion for Abby, who has worked for not-for-profit organizations for most of her career. Helping animals has always been a dream of Abby’s and she is thrilled to get to do it every day with FLOA.

Abby and her husband have three dogs, lovingly named Butters, Noodles, and Jelly. Besides their nutty pack of dogs, they have their hands full with a rambunctious young daughter who can spot a dog a mile away and immediately asks to go see it. This is a skill most children reserve for the ice cream truck, but she is her mother’s daughter and loves dogs. When she isn’t working or chasing a dog or a toddler, Abby is usually singing, painting, enjoying a book, or planning an epic board game night.

Favorite quote:
“Before you go out searching, don’t decide what you will find. Be more kind, my friends. Try to be more kind.” – Frank Turner


( Coming soon … )

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