Alex Earns GuideStar Highest Seal of Transparency

October 2, 2019
Alex Earns GuideStar Highest Seal of Transparency

For The Love Of Alex, Inc. earned a 2019 Platinum Seal of Transparency, the highest level of recognition offered by GuideStar, the world’s largest source of nonprofit information. By sharing metrics that highlight progress For The Love Of Alex is making toward its mission, the organization is helping donors move beyond simplistic ways of nonprofit evaluation such as overhead ratios. 

Platinum seal of transparency GuideStar

"In accordance with our long-held belief in being transparent about our work,” said Norma Fetherman, President “we are excited to convey our organization’s results in a user-friendly and highly visual manner. By updating our GuideStarNonprofit Profile to earn a Platinum Seal, we can now easily share a wealth of up-to-date organizational metrics with our supporters as well as GuideStar's immense online audience, which includes donors, grantmakers, our peers, and the media."

To reach the Platinum level, For The Love Of Alex added extensive information to its GuideStar Nonprofit Profile: basic contact and organizational information; in-depth financial information; qualitative information about goals, strategies, and capabilities; and quantitative information about results and progress toward its mission. By taking the time to provide this information, For The Love Of Alex has demonstrated its commitment to transparency and to giving donors and funders meaningful data to evaluate nonprofit performance.

"I encourage you to visit our Nonprofit Profile on GuideStar to see what we're all about," added Fetherman. “We’re thrilled that our Platinum Seal of Transparency and the associated benefits help us better communicate our organization’s exciting initiatives at a global scale."

The mission of For The Love Of Alex is to help low-income families and individuals who are faced with unexpected emergency veterinary expenses for their beloved pet. We aim to avoid economic euthanasia and keep pets in loving homes while they overcome life-threatening health conditions. We are able to fulfill this mission only through the generosity of individual donors like you. Meet several pets you can save today here.

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